Cassandra Mathews

OMG its already week four FIVE SEVEN!
Where did all that time go?! Where are all these assignments coming from?
Where am I going to find all these “academic sources”?
Have no fear, this is the exact reason us UCAMS-ers are here. We’ve compiled list of resources and links with comments of their academic-ness and how to access this treasure trove of knowledge.
Spoiler alert – as an advertising student most of these resources will be for advertising.



“ is an online service offering advertising best practice, evidence and insights from the world’s leading brands.”

Here you’ll be able to find case studies on award winning campaigns, research that is relevant to the industry as well as news articles and trend forecasts. As student at the University of Canberra you have access to warc’s database for free, for everyone else sozza.

To access WARC while at Uni just head over to

If you’re at home you’ll need to head over the UC library first and log in using your student ID. A link to the library’s proxy for WARC can be found here.


“Admap magazine is a unique forum for the propagation of new ideas, insight and evidence of effectiveness in marketing communications across the globe.”

ADMAP is one of WARC’s babies and is their monthly magazine written by industry professionals and experts. While articles found in ADMAP may not be of the scholarly variety it is an industry publication.
Like WARC this is free to access if you are UC student. Admap can be found on warc’s website so please follow the above instructions to access this resource.


“Covering breaking news and trends in the media, marketing, advertising and technology. From insights and analysis to trends and thought-leadership, Adweek connects brands to media’s most influential audience — industry leaders who create and build brands, shape business strategies, push technology and drive culture forward. Adweek keeps the industry informed and aware all day, every day, across every platform.”

Similar to ADMAP, ADWEEK is more a news source for everything advertising related, from a change in agency, new technologies being utilised and new campaigns etc.

Again these articles are written by industry professionals are more of a news source rather than a scholarly source but Adweek is still useful when gathering preliminary information.

Adweek is FREE for everyone! (YAY!) you can find it by clicking this link here.

The Communications Council

“The Communications Council is the peak body representing agencies in the marketing communications industry to media, government and the public.”

Along with being the peak body The Communications Council also have publications available to members and non-members as well as resources with all things advertising. This includes advertising regulations and laws, remunerations, awards and links to other resources.


Agency Resource Centre


“mUmBRELLA covers everything under Australia’s media and marketing and entertainment umbrella. It is a sister title to Encore magazine.”

Like Adweek, Mumbrella is a news resource with more focus on the Australian landscape because you know, we are people too! They also have mUmBRELLA Asia which will keep you up to date with our neighbours business.

One of the good thing that mUmBRELLA offers is that it provides insight to network ratings of Australia’s TV shows for those aspiring to join a media agency. They also host information session, workshop and conferences such as mUmBRELLA 360. Unfortunately some of these sessions are only open to industry professionals or cost a million dollars. You can however, volunteer for some events to get you cheap/free access to some of those seminars.

mUmBRELLA is FREE to access and can be found here.

Campaign brief

“Campaign Brief is Australasia’s most influential creative advertising trade magazine. The only one they read and keep.”

Similar content to mUmBRELLA but has a handy list of top agencies, executive creative directors, clients etc all ranked on the side of the page. They also have content that is specific to Asia, NZ, Australia and for some reason Western Australia has their own site/sub-page.

Link to campaign brief is just hurrr.

Google scholar

Google scholar basically lets search across all the databases, journals and publications for articles. Some this you can access for free but will be limited because of those lovely paywalls. However if you’re on campus using UC’s internet then you’ll have access to more articles.
You can find the at:


So not necessarily a scholarly article but you can still use it if applicable. You can reference youtube if you’re looking at TVCs or case studies. Some advertising and media agencies upload their work and some even have interview from people who are key to the concept. Also campaigns that are up for awards such as the Cannes Lions may have insight into the campaign and the results its delivered as well additional commentary.

Here are some prominent agencies/channels to get you started.



Okay so from high school they tell you Wikipedia is not a reliable source and you should NOT be using it at a university level. Well I say BS. If you’re starting an assignment and have no idea where to begin start with Wikipedia, just don’t reference it. Instead look at what’s where that information has been taken from – basically look at their reference list at the bottom.

Another tip is that when you come across concepts and theories that just go over your head no matter how many times its explained in class you can turn to Wikipedia and if that doesn’t help then change the language to “Simple English”. Wikipedia will basically give you an ELI5 version of the information, but again don’t actually reference Wikipedia.


Now I do apologies to those who are in other disciplines as this blog is quite advertising focused but you know that kinda what I’ve been doing for the last 4 four years. You can always check out the resources and links that your lecturers post up in Moodle or in the unit outlines they provide.